• Story development
• Press releases
• Media relations (proactive + reactive)
• Award submissions
• Media training
  

• Brand messaging
• Company bios
• Branding taglines
• Personal branding strategy
• Spokesperson bios
• Brand comms audit
  

• Social media strategy
• Content ideation
• Copywriting
• Community management
• Social media guidelines
  

ABOUT

Rachael Lobeck is a seasoned public relations professional with over a decade of experience in PR and marketing. She has worked with brands and businesses of all sizes, from startups to global giants. Her professional path has taken her through a diverse range of industries, including entertainment, tech, marine, interior design, environmental advocacy and consumer products.

Throughout her career, Rachael has developed a keen understanding of how public relations and integrated marketing strategies can be tailored to suit the needs of various types of organizations. She cut her teeth in marketing at iHeartMedia, coordinating radio promotions and events for their Miami market, and later managed marketing and event planning for several multimillion-dollar sportfishing tournaments in South Florida for Bluewater Movements.

Rachael also played a pivotal role in building and executing public relations programs for globally recognized companies, including 4ocean, a mission-driven business dedicated to combating the ocean plastic crisis, and Jazwares, a toy company best known for their beloved Squishmallows and brand licensing partnerships with Disney, Pokémon, Fortnite, Star Wars, CoComelon and more. During this time, she managed and oversaw PR efforts that led to billions of media impressions within the first year at each company.

She is a recipient of Boating Industry Magazine’s 40 Under 40 award for her work in public relations within the marine industry and holds a B.A. from Florida Atlantic University in Multimedia Journalism.

PLANT. WATER. GROW.